Distribution of social media users in Canada as of January 2021, by age group and gender
| Characteristic | Female | Male |
|---|---|---|
| 35-44 | 10% | 9.2% |
| 45-54 | 8.1% | 6.5% |
| 55-64 | 7.3% | 5.4% |
| 65+ | 6.9% | 4.6% |
What age group has the highest social media usage?
According to recent research, global consumers aged 20 to 29 are the biggest users of social media—not entirely dissimilar to social media age demographics in the US. Those in this age group make up nearly one-third (32.2%) of all social media users worldwide.
What age group uses Instagram the most in Canada?
25 to 34 year olds
There were 17 700 000 Instagram users in Canada in June 2021, which accounted for 46% of its entire population. The majority of them were women – 57.6%. People aged 25 to 34 were the largest user group (5 900 000).
What is the biggest age group in Canada?
The next largest age group was between the ages of 45 and 64, with 5 million males and 5.1 million females.
Resident population of Canada in 2022, by gender and age group (in millions)
| Age group | Male | Female |
|---|---|---|
| 18 to 24 years | 1.76 | 1.64 |
| 25 to 44 years | 5.47 | 5.31 |
| 45 to 64 years | 5 | 5.1 |
| 65 years and over | 3.38 | 3.95 |
What age group does social media target?
Younger Age Groups Are Becoming Less Dominant Within Social Media. At the advent of social media, Pew routinely found that younger Americans (ages 18–29) were significantly more likely to use social media.
What age group uses social media the most 2022?
Facebook demographics and usage
- Number of monthly active users: 2.91 billion.
- Largest age group: 25-34 (31.5%)
- Gender: 43% female, 57% male (no data on other genders)
- Time spent per day: 33 minutes.
How many Canadians use social media?
Social media statistics for Canada
There were 32.20 million social media users in Canada in January 2021. The number of social media users in Canada increased by 2.4 million (+8.0%) between 2020 and 2021. The number of social media users in Canada was equivalent to 84.9% of the total population in January 2021.
What age group uses Facebook the most in Canada?
Overall, 18.4 percent of users were in the 35 to 44 year age group and just four percent of users were between the ages of 13 to 17 years old.
Share of Facebook users in Canada as of June 2022, by age group.
| Characteristic | Share of users |
|---|---|
| – | – |
What age group uses TikTok the most?
As of April 2022, it was found that 24 percent of TikTok’s global audience were women between the ages of 18 and 24 years, while male users of the same age made up approximately 18 percent of the platform’s audience.
Which age group is the fastest growing group in Canadian society?
Millennials, who are those born between 1981 and 1996 and were between 25 and 40 years old in 2021, are the fastest-growing generation.
Can a 30 year old date a 16 year old in Canada?
The age of consent, or the “age of protection” is the age at which a young person can legally consent to sexual activity. In Canada that age is 16 years old. This means that as long as someone is 16 years old and the sexual activity is consensual, there is no criminal liability.
What is Canada’s fastest growing age group?
Over the next 20 years, Canada’s seniors population — those age 65 and older — is expected to grow by 68%. Over the last 40 years, it has more than tripled in size. Between 1977 and 1997, the seniors population grew from about 2 million to 3.5 million. Today, in 2017, it sits at about 6.2 million.
Who is the target audience for social media?
A targeted audience on social media is a group of people defined by specified behaviors and demographics. Brands offer content curated to their audience’s needs, and in turn, individuals feel more connected to the brand. You should understand your brand well enough to know who your target audience is.
What generation uses social media the most?
Generation Z
Gen Z vs.
Most Generation Zers (77%) and Millennials (79%) surveyed say they use social media multiple times per day. However, Gen Z tends to spend more time on fewer platforms.
What is the main age demographic for Instagram?
In the US, males lead age groups 18-24 and 25-34. Whereas in all age groups over the age of 35, women are the majority. Despite this age-gender split, women use the platform marginally more in the US, with a 51% hold.
What age group uses Instagram the most 2022?
Instagram demographics and usage
- Number of monthly active users: 2 billion.
- Largest age group: 25-34 (31.2%), with 18-24 close behind at 31%
- Gender: 48.4% female, 51.8% male (no data on other genders)
- Time spent per day: 29 minutes.
What age group uses TikTok the most 2022?
25% of TikTok’s active users accounts in the U.S. are people aged 10-19. 22.4% of TikTok’s active users accounts in the U.S. are 20-29. 21.7% of TikTok’s active users accounts in the U.S. are 30-39. 20.3% of TikTok’s active users accounts in the U.S. are 40-49.
Which gender uses social media more?
In general, women seem to use SNSs more to explicitly foster social connections. A study conducted by Pew research centers found that women were more avid users of social media.
What percentage of kids use social media in Canada?
Overall, for students aged 11 to 15, more girls (38.0%) than boys (30.0%) reported intensive social media use.
How many Millennials use social media in Canada?
The 18-to-34 age group—a blend of millennials and older Gen Zers—is heavily reliant on social media for personal interaction and entertainment. In 2020, 92.0% of the population in this cohort will use social networks at least once a month.
What country is number 1 in using social media?
China, with 1,021 million users, is the country with the most social media users as of 2022. India ranks second with 755 million, and the United States makes it to the third spot with 302 million users. In the world, the average person uses social media for two hours and thirty-five minutes every day.