age 18-34.
Younger Canadians (age 18-34) are the largest user group and they use the network most often. Advertisers can reach 31.2 percent of Canadians on Snapchat (10,300,000 total reach).
What age group has the highest social media usage?
18 to 29
What age group uses social media the most? According to recent research studying social media usage statistics by age, as of 2021, US adults from 18 to 29 are the biggest users of social media. As many as 84% of them say they use at least one social network.
What age group uses Instagram the most in Canada?
25 to 34
There were 18 188 400 Instagram users in Canada in January 2022, which accounted for 47.2% of its entire population. The majority of them were women – 56.2%. People aged 25 to 34 were the largest user group (6 200 000).
What is the biggest age group in Canada?
In 2021, about 15.75 percent of the population in Canada fell into the 0-14 year category, 65.69 percent into the 15-64 age group and 18.56 percent were over 65 years of age.
What age group uses social media the most 2022?
Age and Gender
- Males between the ages of 18 to 24 represent the largest demographic on Instagram, followed closely by males between 25 to 34 years old. ( Statista)
- Most women on Instagram are between 18 and 34 years old. ( Statista)
- The smallest age group on Instagram is senior males 65+. ( Statista)
Who is social media target audience?
A social media target audience is a group of people that you’ve identified that you want to appeal to. This can be based on demographics such as age, job title, income level, education, location, or behavior. Your social media target audience consists of the people who are most likely to be interested in your product.
Which social media platform is most popular in Canada?
Facebook
The most popular social media platform in Canada is Facebook. 86% of women and 81% of men report using it. Up to 79% of Canadians use it at least once a month, and those aged 25-34 are most likely to use it (93%).
What percentage of Canada is on social media?
Data and sample
| Percent of people who used Internet in the previous 3 months | Percent of people who regularly use social media Table 1 Note 1 | |
| percent | ||
|---|---|---|
| Total | 91.3 | 77.6 |
| Male | 92.2 | 73.3 |
| Female | 90.5 | 81.9 |
What social media platform is popular in Canada?
Facebook
It is no surprise that Facebook is the most used social network in Canada, with 78 percent of social media audiences in the country using the platform. Instagram and TikTok, although popular, are still no match for Facebook, with 53 percent and 31 percent of social media users in Canada utilizing them, respectively.
Which age group is the fastest growing group in Canadian society?
Millennials, who are those born between 1981 and 1996 and were between 25 and 40 years old in 2021, are the fastest-growing generation.
What is the largest age group that uses Instagram?
According to recent research on the age demographics of Instagram users, most Instagrammers fall within the 25-to-34 age range. In fact, nearly half (48.63%) of all Instagram users are in this age group.
What is the biggest age group on Instagram?
25–34-year-olds
Instagram Demographics: Age
25–34-year-olds make up the age group with the most Instagram users at 31.2% (Statista, 2021). According to the statistics, 18–24-year-olds are the second most populous group in the Instagram usage world. 65+ year-olds make up the least number of Instagram users at only 2.2%.
Which generation uses social media the most?
| Characteristic | Daily | Once per week |
|---|---|---|
| Generation Z | 50% | 9% |
| Millennials | 44% | 7% |
| Generation X | 37% | 5% |
| Boomers | 26% | 5% |
Who are the biggest users of social media?
China has the most social media users worldwide, with around 1021 million (1.02 billion) users as of 2022. Statista predicts that the number of Chinese social media users will reach 1.21 billion in 2027. India has the second biggest social media user base with 755.47 million users.
How different age groups are using social media?
Some 84% of adults ages 18 to 29 say they ever use any social media sites, which is similar to the share of those ages 30 to 49 who say this (81%). By comparison, a somewhat smaller share of those ages 50 to 64 (73%) say they use social media sites, while fewer than half of those 65 and older (45%) report doing this.
What is the target audience age?
A target audience defines that group using audience demographics, interests, and buying history. Essentially, you can describe your target market by finding your target audience. If a target market were “marketers aged 25-35,” the target audience would be “marketers living in Boston, Massachusetts aged 25-35.”
Which gender uses social media more?
In general, women seem to use SNSs more to explicitly foster social connections. A study conducted by Pew research centers found that women were more avid users of social media.
What are the 4 types of audiences?
The 4 Types of Audience
- Friendly. Your purpose: reinforcing their beliefs and sense of shared interests.
- Apathetic. Your purpose is to first convince them that it matters for them.
- Uninformed. Your requirement is to educate before you can begin to propose a course of action.
- Hostile.
How many Millennials use social media in Canada?
76% of all Canadians own one. Millennials were the first generation to embrace social media. In 2018, 91% of Canadian millennials had at least one social media account – almost all millennials spend time on social media daily.
How much time do people spend on social media in Canada?
As of the third quarter of 2021, Canadians spent an average of one hour and 46 minutes per day using social media and more than six hours per day using the internet in general.
| Characteristic | Time spent in hours.minutes |
|---|---|
| – | – |
Which app mostly used in Canada?
| App App Name | Publisher Publisher | |
|---|---|---|
| 9 | Disney+ | Disney |
| 10 | WhatsApp Messenger | WhatsApp LLC |
| 11 | Blood Pressure App | QR Code Scanner. |
| 12 | Canadian Tire: Shop Smarter | Canadian Tire Corporation |